222 West Baxter Ave, Knoxville, TN 37917
Other hours by appointment
Local Flooring Retailer in Knoxville by Henson's Greater Tennessee Flooring

About Us

About Henson's Greater Tennessee Flooring

In the summer of 1963, with $50 and a dream, Dan Hall started Greater Tennessee Flooring.

Dan had worked for clients all over East Tennessee installing floor covering in their homes and businesses. The original location was located in an alley behind the old Zayres Department store on Baxter Avenue. The condition of the building was lacking, to say the least, but with $50 you are limited to what you have to pick from. Dan liked the Baxter Avenue location because at the time it was in the center of Knoxville. Even today, after over 50 years, you can get to our location in about fifteen minutes coming from north, south, east or west Knoxville. Dan’s wife Beulah held a full-time job with the old Alber’s Drug Company and worked in the evenings and on Saturdays to help Dan build their dream. By 1969 business was booming and Beulah decided to leave Alber’s and work with Dan in the growing flooring business. This was a tough decision because now their entire future rested on the success of Greater Tennessee Flooring.

In 1974 we had more than outgrown our current location.

The search was on for a new place we could call home. As luck would have it Dan stumbled onto a large area of land that had just come up for sale just down the street from our current location on Baxter Avenue. The land purchase was made and less than one year later we had a brand new 8,000-square-foot building to call home. By now in addition to Dan and Beulah, there were five other employees and growing more every year. We added on to the building on two other occasions in 1979 and 1984 until today we have expanded to 24,000 square feet in what is considered by many to be one of the most complete and beautiful showrooms in the country.

Due to illness, Dan retired from the business in 1985 and his son Steve continued to run the family business. Beulah retired in 1999. We are still growing today as Steve’s two daughters are becoming more and more involved in continuing a little family business that has grown to become one of the top area rug stores in the country and it was all done with a little common sense and a lot of hard work.

In 2021, more changes were made.

We combined some of Knoxville's oldest and best flooring gurus together to make Henson's Greater Tennessee Flooring. This brought Henson's Flooring, Architectural Flooring and Greater Tennessee Flooring to provide all of Knoxville with all of your flooring needs. From commercial projects, and residential remodels to retail cash and carry projects for the do-it-yourself-er, we are here to assist and provide our customers with the largest selection, the finest quality, at the best price possible. That is our simple plan to assure that we are around for another fifty years. It gives us a sense of pride to know that we have customers come to our store, in search of area rugs and flooring, from a 150-mile radius because they realize the customer service, selection, quality, and low prices are more than worth the drive.

We must be able to achieve 100% customer satisfaction 100% of the time

relaxing in the living room with an white carpet from Henson's Greater Tennessee Flooring in Knoxville TN

Satisfaction Guarantee

We are so confident in our excellent service and quality products that we offer a 20-Day Satisfaction Guarantee. This applies to every product we sell. The guarantee is good for 20 days from the date of receipt. If you need to return any merchandise for a refund, simply bring it to the store or ship freight pre-paid to:

Henson’s Greater Tennessee Flooring
222 W. Baxter Ave.
Knoxville, TN 37917

Some charges may apply. Remember, when buying matching carpet or tile, some slight variations in color and size should be expected on new orders. If you want complete warranty details, simply send us a request with our contact form. All our fine products are warrantied by the manufacturer, and Henson's Greater Tennessee Flooring will act as your agent in trying to resolve an issue. While we are not the warranty provider and therefore ultimately will not be held responsible for defects in products, we will do everything in our power to assist you in any warranty claims you encounter. Your satisfaction is our goal.


Low price guarantee – Nobody beats our price!

We guarantee it. We sell flooring products around the country. By purchasing flooring products directly from the manufacturers in large quantities we are able to purchase materials for 20 % to 50 % less than other flooring dealers who place orders through distributors and only order the amount of material needed to fill each order. By purchasing in full roll and truckload quantities we can get volume discounts and pass the savings on to you. In addition to all of this, we shop the competition daily to ensure that you receive the lowest price.

Unlike many home centers, our low price guarantee applies to every product we carry, not simply the ones we happen to have in stock. This gives you the freedom of choice only we can provide.

We take the hassle out of getting the lowest price. If you do find a lower price elsewhere our guarantee makes it easy- Simply bring in your quote. If you have any other questions or concerns, please reach us on our Flooring Hotline (865) 558-8668 or use our contact form to send us an email and we will be more than happy to talk with you.

Why buy from Henson's Greater Tennessee Flooring?


In Stock Now.

We have one the largest selections of in-stock area rugs in the country. If you need your rug today you can take it home immediately.

Family Owned and Operated.

We are still owned and operated by the same family that started the business in 1963. The money you spend with us stays in your community.


There are a lot of games that get played in the flooring and area rug business related to the pricing and the quality of the product. We may always not tell you what you want to hear, but we will always tell you the truth. We don’t play games that are very common in the area rug industry. For example, we won’t raise our prices just so we can then tell you we are having a special sale. We keep our prices as low as we possibly can day in and day out so whenever you come in you know that the best price is what’s listed on the tag. We only deal in first-quality merchandise.

Low Prices.

The way the flooring and area rug business works is the more we buy the more we save in the way of freight discounts, quantity discounts, etc. from our manufacturers. We pass these savings directly on to you. This is why you will find that our prices are typically 20% to 40% less than what you will see elsewhere. We are so confident in our prices that if you do find a lower price ANYWHERE on the SAME product, let us know and we will beat it by 10%. We think that you will find that we offer the best value for your money anywhere. We carry an assortment of area rugs from multi-thousand dollar Hand-knotted works of art to room size machine made rugs for as little $200 and flooring types for every project. In other words something for every style and budget.

Selection and Quality.

We deal with the best manufacturers from all over the world. It takes many components to make rugs and flooring materials that will perform the day-to-day use that they typically receive in a home or business. Just like in any other product made, there are many grades and qualities of these components and if you are not an expert in fibers or rug construction, it is very easy to end up with a product that fails to meet your expectations in a very short period of time. We are more than happy to explain these differences and assist you in finding the perfect area rug or flooring that will meet or exceed your expectations today and well into the future.

Custom Area Rugs.

If you can’t find the size, shape, colors, design, etc. that you are looking for we can make the perfect custom rug for you. Custom area rugs normally don’t cost any more than standard area rugs but because each one is made to order they can take anywhere from two to eight weeks to make.

Try It Before You Buy It.

We allow you to take your area rug or sample flooring selections home to try before you actually purchase to make sure it is the right rug or product for you.

Super Fast Shipping.

If you find an area rug you like that we don’t have in stock we will gladly order it for you. Most orders ship from the manufacturer the next day and can be delivered directly to your door by way of UPS.

Contact us to get started!

No obligations — let’s discuss your project and see how we can help!

(865) 558-8668

Request Estimate

Let one of our experts help you find the perfect floor!
Knoxville - 222 West Baxter Ave

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